For all small business owners in footwear industry who want to scale in less time with handsome sales number, tiktok is the right plateform to start with. Struggling with sales is the common issue after buying huge stock with handsome SKU’s. Just like them our local client approached us to boost their sales in the minimum time possible. The winter was already started and he was just jumped in with 1 million of investment in the stock and then he wanted to sell in the international level. Shoes are the hosteller in the winters for every brand.
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Our client achieved 2.1 million in sales in 30 Days
What we planned before launching our 1st campaign?
We analyzed the competitors who were promoting the same kind of product by using tiktok ads library.
We checked all active ads to get the idea about creative shoot and what type of ads are performing well.
We took all the ads ideas in the sheet and also taken the ads that were around 15 to 30 days old.
We noticed that all the ads were in a very local and UGC kind of videos. We copied the same styles in our Ads to make sure our ads align with the winning ads in the ads library
Step by Step Guide to Follow [You can Also Copy the Same Way]
Follow the Steps Below to launch your first campaign using this creative testing method:
Step 1: Create An ABO Campaign using Three Video Ads with Same Ad Copies, Headlines and Descriptions.
Step 2: Allocate 20$ Budget on the Ad Level and Monitor it until 5 to 10 Dollars are Spent.
Step 3: Stop the Campaign if the CPR is above 1$ Otherwise keep the campaign running for better Optimization.
Step 4: You will see one ad will be spending more than 70 to 80% of your allocated budget.
Step 5: Turn off other 2 ads which are not consuming the budget.
Step 6: Keep the Campaign running until it is giving the average order under the bearable CPP(Cost Per Purchase)
You can also test more ad copies and headlines with one campaign, one adset and 3 ads structure with same winning creative.
You will see your one Ad will have more less cost per purchase from the 3 ad versions.
Iterate the Same process for creative testing.
Scale the budget Until your CPR is Desired and Lets Bring more sales on the Table! 🙂
2 Responses
Your method is working, i have scaled my campaign from 20$ to 80$ per day using the same method
Tested multiple methods for finding winning ads, this one blown my mind when i used it on broad targeting with ABO.